Leading next generation of salon & spa experience
A leading SaaS platform in the MENA region, Bookr is designed specifically for the evolving needs of salons and spas. It offers a complete digital solution, enabling customers to easily book appointments and businesses to manage their schedules, inventories and operations – all within one intuitive interface.

20% discount
MENA Market
Opportunity
The MENA beauty industry is the fastest-growing globally, currently valued at $47 billion at an annual growth rate of 9.6% – 2x the global growth rate.
Robust Financials &
Profitability
Bookr has shown impressive progress, with a current ARR of ~ $300k and a target to hit $1.8 million in the next 18 months. The company is on track for profitability in 6 months.
Solid
Traction
Bookr has proven its market fit: they’ve increased bookings by 50x from 2020 to 2023, facilitating over 2 million appointments, managing over 50,000 monthly bookings, partnering with 500+ businesses, and achieving $60 million in appointment values.
Highly Scalable
Business Model
Bookr’s SaaS (software-as-a-solution) business model is hyper-scalable as it’s extremely asset-light, with LTV/CAC ratios of 7.4 for B2B and 15.8 for B2C software. This allows swift, cost-effective expansion across new territories.
Strong Investor
Support
Bookr is targeting a $2.5m raise, with $1.2m already raised from prominent such as Al Fulaij Family Office, Desert VC, Plus VC and Tenmou Angel investment company.
Global Reach &
Expansion
Bookr’s platform serves clients across 8 cities in the KSA, Bahrain, Qatar and Kuwait. They’re set to expand aggressively in Saudi and the UAE later this year.
MENA Market
Opportunity
The MENA beauty industry is the fastest-growing globally, currently valued at $47 billion at an annual growth rate of 9.6% – 2x the global growth rate.
Robust Financials &
Profitability
Bookr has shown impressive progress, with a current ARR of ~ $300k and a target to hit $1.8 million in the next 18 months. The company is on track for profitability in 6 months.
Solid
Traction
Bookr has proven its market fit: they’ve increased bookings by 50x from 2020 to 2023, facilitating over 2 million appointments, managing over 50,000 monthly bookings, partnering with 500+ businesses, and achieving $60 million in appointment values.
Highly Scalable
Business Model
Bookr’s SaaS (software-as-a-solution) business model is hyper-scalable as it’s extremely asset-light, with LTV/CAC ratios of 7.4 for B2B and 15.8 for B2C software. This allows swift, cost-effective expansion across new territories.
Strong Investor
Support
Bookr is targeting a $2.5m raise, with $1.2m already raised from prominent such as Al Fulaij Family Office, Desert VC, Plus VC and Tenmou Angel investment company.
Global Reach &
Expansion
Bookr’s platform serves clients across 8 cities in the KSA, Bahrain, Qatar and Kuwait. They’re set to expand aggressively in Saudi and the UAE later this year.
MENA Market
Opportunity
The MENA beauty industry is the fastest-growing globally, currently valued at $47 billion at an annual growth rate of 9.6% – 2x the global growth rate.
Robust Financials &
Profitability
Bookr has shown impressive progress, with a current ARR of ~ $300k and a target to hit $1.8 million in the next 18 months. The company is on track for profitability in 6 months.
Solid
Traction
Bookr has proven its market fit: they’ve increased bookings by 50x from 2020 to 2023, facilitating over 2 million appointments, managing over 50,000 monthly bookings, partnering with 500+ businesses, and achieving $60 million in appointment values.
Highly Scalable
Business Model
Bookr’s SaaS (software-as-a-solution) business model is hyper-scalable as it’s extremely asset-light, with LTV/CAC ratios of 7.4 for B2B and 15.8 for B2C software. This allows swift, cost-effective expansion across new territories.
Strong Investor
Support
Bookr is targeting a $2.5m raise, with $1.2m already raised from prominent such as Al Fulaij Family Office, Desert VC, Plus VC and Tenmou Angel investment company.
Global Reach &
Expansion
Bookr’s platform serves clients across 8 cities in the KSA, Bahrain, Qatar and Kuwait. They’re set to expand aggressively in Saudi and the UAE later this year.
Meet the Team Behind
Bookr

Zaina Albader (Founder & CEO) is an MIT graduate with a Bachelor of Science and a minor in IT, Zaina founded Bookr to revolutionise the salon and spa industry in the MENA region. Her successful career in corporate banking at Gulf Bank laid a strong foundation for her entrepreneurial journey. Zaina’s leadership has been recognised with multiple awards, including the Seedstars Kuwait 2019 and Sheikh Salim Al-Ali Al Subah Award.
Juan David Landazabal (Cofounder & CTO) joined Bookr as a tech lead and became CTO in just two years. He holds a degree in Computer Software Engineering from Colombia and has over 9 years of full-stack development experience. Juan has developed and deployed over 60 projects worldwide in cybersecurity for companies like Rain Bahrain and government entities in Bahrain and Colombia.


Notable Investors
Bookr is targeting a $2.5m raise, with $1.2m already raised from prominent The investors include Al Fulaij Family Office, a leading Kuwaiti trading company; Desert Ventures, an early-stage, impact-focused investor in the MENA region; Plus.VC, investors in one of our promising portfolio companies, Mojo; and Tenmou, the first angel investment company in Bahrain known for its record-level startup exits.
A fragmented and sub-optimal salon and spa experience
Traditional salon and spa management in the Middle East often results in a frustrating and disorganised experience for everyone involved—from business owners to consumers to suppliers. The process is in urgent need of modernisation.
For customers:
No directory for wellness providers
86% of customers check online reviews before making a decision. Without a directory, clients find it hard to discover services and compare reviews
Poor
scheduling
Clients find it impossible to secure last-minute appointments and the absence of online booking is the #1 reason for negative experiences.
Limited options to book online
70% of clients prefer online booking but are frustrated by busy or unanswered phone lines, missing the opportunity to get appointments.
For salons:
Lack of
digitalisation
Digitally advanced small businesses have 4x revenue growth compared to those that are not. Relying on manual work hinders bookings, payments, and customer management.
Expensive setups and payment providers
Setting up digital systems and integrating payment providers can cost thousands of dollars, discouraging many salons from modernising.

Inefficient operation management
Businesses lose $500k annually due to poor integration and a lack of inventory management, leading to overstocking or stockouts.
An all-in-one platform for customers and businesses
Bookr provides a complete digital solution for customers to book appointments online, compare services, check reviews, and maintain a history of credits, as well as for salons to manage inventory, payments, operations, and employee schedules.
For customers
Discover offers and nearby salons
Easily find promotional offers and nearby salon services through the app.
Find and book appointments that suit you
Book appointments online with real-time availability, simplifying the booking process.
Maintain history of packages and credits
Keep track of purchased packages and credits for smooth future transactions.


For salons
Complete salon management software
Bookr includes CRM, HRM, inventory management, fully-integrated POS system, financial analytics, and marketing tools. This ensures synchronised employee schedules and automated invoicing.
Receive online appointments
Secure bookings with online payment capabilities, reducing no-shows and ensuring commitment.
One-click ordering & restocking
Simplify ordering and restocking from suppliers with just one click, ensuring products are always available.
Discover new products and suppliers
Explore and source new products from a variety of suppliers within the integrated marketplace.
Market Size
The global salon & spa industry is anticipated to reach over $226 billion by 2030 with the MENA region emerging as one of the fastest-growing beauty markets.
MENA market size
Compounded annual growth rate
potential
200,000+ beauty and wellness providers in the region ($10 billion annual spend in Saudi Arabia alone)
trends
There’s a visible shift towards digital solutions and pre-booking/pre-payment behaviours post-COVID-19
transformation
The region is undergoing a massive digital transformation with heavy reliance on e-commerce
and unit economics
50,000 monthly bookings
With $60 million in value to date
~ $300k in ARR
With the target to hit $1.8 million within 18 months
500+ business partners
With the aim to hit 3,500 by 2026
87% B2B yearly retention
And 90% B2C rebooking rate
What’s next for Bookr?

Increased marketing efforts
Double down on marketing in aiming to bring in new vendors and customers onboard. Bookr has seen an impressive uptake with minimal marketing spend and plans to leverage this momentum to ramp up customer acquisition campaigns in key markets.
Product development
Bookr plans to establish an ecosystem of plug and play solutions for their target market such as payment solutions, inventory consumption tracking, customer analytics and AI driven marketing plugins for salons and more.
Regional expansion
Bookr’s immediate focus is on aggressive expansion within Saudi Arabia as it presents a huge market opportunity, with a $10 billion annual spend on beauty and wellness. In the longer term, they’re looking to expand to the UAE and Egypt.
