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Leading next generation of salon & spa experience

A leading SaaS platform in the MENA region, Bookr is designed specifically for the evolving needs of salons and spas. It offers a complete digital solution, enabling customers to easily book appointments and businesses to manage their schedules, inventories and operations – all within one intuitive interface.

Meet the Team Behind

Bookr

Zaina Albader
Founder & CEO

Zaina Albader (Founder & CEO) is an MIT graduate with a Bachelor of Science and a minor in IT, Zaina founded Bookr to revolutionise the salon and spa industry in the MENA region. Her successful career in corporate banking at Gulf Bank laid a strong foundation for her entrepreneurial journey. Zaina’s leadership has been recognised with multiple awards, including the Seedstars Kuwait 2019 and Sheikh Salim Al-Ali Al Subah Award.

Juan David Landazabal (Cofounder & CTO) joined Bookr as a tech lead and became CTO in just two years. He holds a degree in Computer Software Engineering from Colombia and has over 9 years of full-stack development experience. Juan has developed and deployed over 60 projects worldwide in cybersecurity for companies like Rain Bahrain and government entities in Bahrain and Colombia.

Juan David Landazabal
Cofounder & CTO

Notable Investors

Bookr is targeting a $2.5m raise, with $1.2m already raised from prominent The investors include Al Fulaij Family Office, a leading Kuwaiti trading company; Desert Ventures, an early-stage, impact-focused investor in the MENA region; Plus.VC, investors in one of our promising portfolio companies, Mojo; and Tenmou, the first angel investment company in Bahrain known for its record-level startup exits.

Problem Statement

A fragmented and sub-optimal salon and spa experience

Traditional salon and spa management in the Middle East often results in a frustrating and disorganised experience for everyone involved—from business owners to consumers to suppliers. The process is in urgent need of modernisation.

For customers:

No directory for wellness providers

86% of customers check online reviews before making a decision. Without a directory, clients find it hard to discover services and compare reviews

Poor
scheduling

Clients find it impossible to secure last-minute appointments and the absence of online booking is the #1 reason for negative experiences.

Limited options to book online

70% of clients prefer online booking but are frustrated by busy or unanswered phone lines, missing the opportunity to get appointments.

For salons:

Lack of
digitalisation

Digitally advanced small businesses have 4x revenue growth compared to those that are not. Relying on manual work hinders bookings, payments, and customer management.

Expensive setups and payment providers

Setting up digital systems and integrating payment providers can cost thousands of dollars, discouraging many salons from modernising.

Inefficient operation management

Businesses lose $500k annually due to poor integration and a lack of inventory management, leading to overstocking or stockouts.

The Solution

An all-in-one platform for customers and businesses

Bookr provides a complete digital solution for customers to book appointments online, compare services, check reviews, and maintain a history of credits, as well as for salons to manage inventory, payments, operations, and employee schedules.

For customers

Discover offers and nearby salons
Easily find promotional offers and nearby salon services through the app.

Find and book appointments that suit you
Book appointments online with real-time availability, simplifying the booking process.

Maintain history of packages and credits
Keep track of purchased packages and credits for smooth future transactions.

For salons

Complete salon management software
Bookr includes CRM, HRM, inventory management, fully-integrated POS system, financial analytics, and marketing tools. This ensures synchronised employee schedules and automated invoicing.

Receive online appointments
Secure bookings with online payment capabilities, reducing no-shows and ensuring commitment.

One-click ordering & restocking
Simplify ordering and restocking from suppliers with just one click, ensuring products are always available.

Discover new products and suppliers
Explore and source new products from a variety of suppliers within the integrated marketplace.

Market Size

The global salon & spa industry is anticipated to reach over $226 billion by 2030 with the MENA region emerging as one of the fastest-growing beauty markets.

$47 billion 

MENA market size

9.6%

Compounded annual growth rate

Beauty industry
potential

200,000+ beauty and wellness providers in the region ($10 billion annual spend in Saudi Arabia alone)

Changing
trends

There’s a visible shift towards digital solutions and pre-booking/pre-payment behaviours post-COVID-19

Digital
transformation

The region is undergoing a massive digital transformation with heavy reliance on e-commerce

Created by Bookr, 2024
Strong early traction
and unit economics

50,000 monthly bookings

With $60 million in value to date

~ $300k in ARR

With the target to hit $1.8 million within 18 months

500+ business partners

With the aim to hit 3,500 by 2026

87% B2B yearly retention

And 90% B2C rebooking rate

What’s next for Bookr?

Increased marketing efforts
Double down on marketing in aiming to bring in new vendors and customers onboard. Bookr has seen an impressive uptake with minimal marketing spend and plans to leverage this momentum to ramp up customer acquisition campaigns in key markets.

Product development
Bookr plans to establish an ecosystem of plug and play solutions for their target market such as payment solutions, inventory consumption tracking, customer analytics and AI driven marketing plugins for salons and more.

Regional expansion
Bookr’s immediate focus is on aggressive expansion within Saudi Arabia as it presents a huge market opportunity, with a $10 billion annual spend on beauty and wellness. In the longer term, they’re looking to expand to the UAE and Egypt.

Let’s raise capital and build the future together

Capital at risk.