Wahed, the world’s leading ethical investment platform, is proud to unveil a new two-year sponsorship agreement with Durham Cricket. Beginning this season, the Wahed logo will adorn the sleeve of Durham’s County Championship shirt, marking a dynamic collaboration that brings together sport, community impact, and ethical innovation.

This strategic partnership underscores Wahed’s commitment to expanding its global footprint through meaningful alliances and community engagement. By teaming up with Durham Cricket - an organization renowned for its progressive vision both on and off the field - Wahed advances its mission to foster inclusive growth, share expertise, and promote values-driven leadership.

“We are thrilled to partner with Durham Cricket at such an exciting moment in the Club’s evolution,” said As’ad Layth, Wahed Global Head of Business Development and Strategy. “Our shared ethos of integrity, community enrichment, and international ambition makes this alliance a perfect fit. We look forward to supporting Durham’s journey, exploring new community initiatives, and bringing the spirit of ethical finance to cricket fans around the world.”

Where you’ll see Wahed:

• Visibility on the Pitch: The Wahed emblem will feature prominently on the sleeve of Durham’s County Championship match shirts, symbolizing our support for the Club’s on-field ambitions.
  
  
• Community & Education Programmes: Wahed will collaborate with Durham Cricket on local outreach projects—ranging from youth coaching clinics to financial literacy workshops—reinforcing our joint dedication to empowering communities.
  
  
• Knowledge-Sharing Initiatives: Leveraging expertise from both organizations, we will develop seminars and digital content focused on ethical leadership, financial inclusion, and the role of sport in social development.
  
  

Tim Bostock, Chief Executive of Durham Cricket, commented on the partnership:

“Wahed’s emphasis on ethical principles and community impact aligns seamlessly with our own values. Their support strengthens our international presence and enriches our community programmes. We’re looking forward to a fruitful collaboration that drives progress both on and off the field.”

Since its founding in 2015, Wahed has championed accessible, Shariah-compliant investment solutions, serving over 400,000 clients and managing more than $1 billion in assets. Wahed’s digital platform delivers a range of portfolios and alternative investment opportunities - empowering individuals to invest in line with their values. This partnership with Durham Cricket not only amplifies our brand in the UK but also deepens our engagement with cricket communities and sport enthusiasts globally.

Further announcements detailing joint activations, fan experiences, and community events will follow in the coming months. Together, Wahed and Durham Cricket are set to combine sporting excellence with ethical enterprise, forging new pathways for impact and inspiration.

For more information about Wahed’s investment solutions, visit www.wahed.com.
For Durham Cricket news, fixtures, and community programmes, see www.durhamcricket.co.uk.

Media Contacts

• Wahed: press@wahed.com
• Durham Cricket: sam.blacklock@durhamcricket.co.uk

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